We chose the desert series as the leading art in this collaboration. The inspiration for this series was from the Negev desert in Southern Israel, the warm weather dictates a brownish-yellow palette with strong presence of soil and stones. The desert is not only an empty remote place but a perfect location for meditation, solitude detachment from the crazy modern life and for me the best place for new thoughts.

The Negev desert is surprising, there are hidden water wells and in the winter mighty floods. I tried to include a variety of images on the products we made, the show that took place in mid-2021 was a spectacular demonstration of the collaboration between a commercial company and an artist

Ted Barr